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Organized by: JOBS/USAID
and BASIS
Venue: Pan Pacific
Sonargaon (Balcony)
Agenda:
Saturday, July
26th, 2003
9:00 AM – 9:45
AM Open session on purpose of program
-
Discussion of
program components
-
Discussion of
Sri Lankan case study for similar program
-
Discussion of
overall issues that will be confronted by Bangladeshi
companies as they seek to penetrate the US market
9:45 AM – 10:45
AM
10:45 AM – 11:00
AM Break
11:00AM – 12:30
PM
12:30 PM – 1:30
PM Lunch break
1:30 PM – 3:00
PM
3:00 PM – 3:15
PM Break
3:15 PM – 5:00
PM
Sunday, July 27,
2003
9:00 AM –
10:45AM
10:45 AM –
11:00AM Break
11:00 AM – 12:30
PM
-
Making an
elevator pitch
-
Developing a
country pitch
-
Developing
effective marketing materials
-
Making an
effective PowerPoint presentation
12:30PM – 1:30
PM Lunch Break
1:30 PM – 2:30
PM
2:30 PM – 2:45
PM Break
2:45 PM – 4:00
PM Closing session
-
Review of
marketing strategy
-
Review of
business and marketing plans
-
Review of
elevator pitches
-
Tying it all
together to get business
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